Luca Pisaroni named Brand Ambassador for Via Luca

Luca Pisaroni (photo:Catherine Pisaroni)

Italian bass-barihunk Luca Pisaroni has been named the Brand Ambassador for Via Luca, a leading distributor of high-end authentic Italian men's fashion.

The company's website states, "The partnership between Via Luca and Luca Pisaroni could not be a better fit, considering not only the same name “LUCA” but more importantly the origin of both being proud of having an Italian heritage."

Under the terms of the deal, Luca Pisaroni will wear garments exclusively from the brands sold on Via Luca wear custom Italian textile suits during his performances. He will also help promote the Made in Italy initiative and the family traditions of many of the company's brands, which include the knitwear brand Alessandro Simoni, Bruli sportswear, Equipage trousers, Marfin grooming products, Laboratorio Del Carmine shirts, and Zamparini shoes.

Pisaroni can next be seen on March 25th at Carnegie Hall, where he will sing Argante in Handel's Rinaldo. The English Concert under Harry Bicket will lead an all-star cast that also includes Iestyn Davies as Rinaldo, Jane Archibald as Armida, Joélle Harvey as Almirena, Sasha Cooke as Goffredo and the amazing countertenor Jakub Józef Orliński as Eustazio. Tickets are available online.