Saturday, October 6, 2012

Another sexy ad campaign and barihunk-laden season at Opera Atelier

Opera Atelier's laterst  marketing photo

A recent conversation with the head of an American opera company included a lot of questions about marketing. He was a little surprised with the response that no company matches the Canadian baroque specialists Opera Atelier when it comes to creativity, appealing to younger audiences and making opera seem accessible. After all, they've taken operas that are over 300 years old and made them downright sexy and appealing. Best of all, the same high standard that they use in their marketing campaigns translates to the stage, where they produce some of the most visually stunning performances to be seen anywhere.

When we preach about opera companies needing to compete with television and movies, without compromising standards, Opera Atelier is the model.

Making Der Freischütz sexy
The 27-year-old company has done it again for their latest season, which includes Mozart's The Magic Flute and Weber's Der Freischütz. We don't think that we have EVER seen a sexy marketing campaign for Weber's most performed opera before now. What's even more amazing is that four singers who have appeared on Barihunks are in the cast, including Olivier LaQuerre as Kuno, Mike Nyby as Killian/Prince Ottokar, Curtis Sullivan as Samiel and the deliciously sexy Vasil Garvanliev as Kaspar.

Performances of Der Freischütz run from October 27 through November 3.

Jack Rennie as Love with Peggy Kriha Dye as Armide and Curtis Sullivan as Hatred in The Glimmerglass Festival/Opera Atelier production of Armide. (Photo Karli Cadel/The Glimmerglass Festival)
Their other production is The Magic Flute, which is an opera that is more often featured on this site. Usually the opera is featured because it stars one of the many adorable Papagenos singing the role today. Opera Atelier features Olivier LaQuerre as the tallest Papageno you'll probably ever see at 6'9" (2.06 metres). His Freischütz castmate Curtis Sullivan reappears as the Speaker along with João Fernandes as Sarastro.

Vasil Garvanliev: The world's sexiest Kaspar?
The Magic Flute will run from April 6-13, 2013. Complete cast information and tickets are available at the Opera Atelier website.


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