Saturday, August 16, 2008
The Marketing of Erwin Schrott
[All photos from the Decca marketing video, except for "Mythic," which is a D&G model looking like the next Schrott album cover.]
After years of watching the sexy, glamorous marketing of sopranos, it looks like the guys are finally getting their turn. Who better to launch the glamorfest than hunky Erwin Schrott and Decca is going all out with Dolce & Gabbana-looking press photos, videos and interviews with Schrott in his barihunkiest roles. I can't wait for the Netrebko-Schrott duet album, which undoubtedly is in the works.
I'm glad to see that opera is keeping up with pop culture when it comes to sexy. This is what will keep opera alive, especially if they continue to market singers who look good AND who can sing.