Saturday, August 16, 2008
The Marketing of Erwin Schrott
[All photos from the Decca marketing video, except for "Mythic," which is a D&G model looking like the next Schrott album cover.]
After years of watching the sexy, glamorous marketing of sopranos, it looks like the guys are finally getting their turn. Who better to launch the glamorfest than hunky Erwin Schrott and Decca is going all out with Dolce & Gabbana-looking press photos, videos and interviews with Schrott in his barihunkiest roles. I can't wait for the Netrebko-Schrott duet album, which undoubtedly is in the works.
I'm glad to see that opera is keeping up with pop culture when it comes to sexy. This is what will keep opera alive, especially if they continue to market singers who look good AND who can sing.
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I can imagine a smoldering final scene from Onegin between those two.ReplyDelete
You say that opera keeping up with pop standards of what's sexy is "what will keep opera alive."ReplyDelete
Only if everyone listenes with their eyes.
For a moment I thought that Dolce model was Schrott. If his voice ever goes, he has a second career as a model.ReplyDelete
"I'm glad to see that opera is keeping up with pop culture when it comes to sexy. This is what will keep opera alive, especially if they continue to market singers who look good AND who can sing."ReplyDelete
This is what is in fact killing opera to all but the visually-fixated deaf.
You show me the buff young hunks and slinky babes who are going to sing UN BALLO IN MASCHERA, QUEEN OF SPADES and GOETTERDAEMMERUNG well.
I agree with Nerva NelliReplyDelete
I am over paying for tickets to not be able to hear the singers.. and if i can i'd rather not most times...