|Opera Atelier's laterst marketing photo|
A recent conversation with the head of an American opera company included a lot of questions about marketing. He was a little surprised with the response that no company matches the Canadian baroque specialists Opera Atelier when it comes to creativity, appealing to younger audiences and making opera seem accessible. After all, they've taken operas that are over 300 years old and made them downright sexy and appealing. Best of all, the same high standard that they use in their marketing campaigns translates to the stage, where they produce some of the most visually stunning performances to be seen anywhere.
When we preach about opera companies needing to compete with television and movies, without compromising standards, Opera Atelier is the model.
|Making Der Freischütz sexy|
Performances of Der Freischütz run from October 27 through November 3.
|Jack Rennie as Love with Peggy Kriha Dye as Armide and Curtis Sullivan as Hatred in The Glimmerglass Festival/Opera Atelier production of Armide. (Photo Karli Cadel/The Glimmerglass Festival)|
|Vasil Garvanliev: The world's sexiest Kaspar?|
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