Tuesday, September 28, 2010

Don Giovanni Hits the Streets

Eugene Brancoveanu in Livernore Opera's Don Giovanni

If there's one thing that we love at Barihunks it's great marketing. Often it's the smaller companies who come up with the greatest ad campaigns as they compete for attention with the major companies. We've generally found that the Ft. Worth Opera and Dallas Opera have much more interesting marketing campaigns than Lyric Opera of Chicago or the Vienna State Opera. We particularly love when the little regional companies really step up their game and show what's possible in the world of opera marketing.

Livermore Valley Opera in Northern California is one of those companies. Their marketing campaign for their upcoming Don Giovanni is sheer genius. The campaign appeals to both opera lovers and the person on the street. And that's exactly who they went after, the person on the street. Watch the video of barihunk Eugene Brancoveanu as he takes Don Giovanni's rakish ways to the streets of Livermore.

Opening night of Don Giovanni is Saturday, October 2 at 8 PM, with additional performances on Sunday, October 3 at 2 PM and Sunday, October 10 at 2 PM. For more information, please visit the Livermore Valley Opera website. The opening night performance will be preceded by a gala beginning at 5 PM.

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  1. This is clever marketing. Good for Livermore.

  2. Downright brilliant.

    The singer puts on a marvelous act, the ladies are properly "wowed" and the team members are to be congratulated on their innovative guerilla tactics.

    "I'll take that" indeed! I hope you sell out the house!

  3. Congratulations Sara, on a BRILLIANT campaign. I'm hoping to catch the show on Oct 10 with my daughter. :-)